10 Ways the Internet of Things Will Change the World Over
The world that we live in was forever changed with the creation of the internet. This may be one of the most significant inventions of the century because it has transformed the way that we…
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: Humans don't aim for the "best" possible outcome (maximizing); instead, we look for an option that is "good enough" and carries the least risk of disaster. Rory's Rules of Alchemy
Sometimes, making something worse makes it more valuable.
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Uber didn't speed up cars; they solved the psychological pain of waiting. Seeing a tiny car move on a digital map makes a ten-minute wait feel shorter than an uncertain five-minute wait in the dark.
Alchemy by Rory Sutherland: The Surprising Power of Ideas That Don’t Make Sense : Humans don't aim for the "best" possible
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