Derived from the word "scene," skena refers to alternative, indie music-loving youth characterized by oversized band t-shirts, Doc Martens, and vintage spectacles.
Young Indonesians display a dual loyalty in their entertainment choices. They passionately consume global media while fiercely supporting local indie creators.
E-commerce and online shopping have also become increasingly popular among Indonesian youth, driven by the growing availability of affordable smartphones and internet access. This trend has significant implications for the country's retail and marketing industries, with businesses adapting to the changing behavior and preferences of young consumers. Derived from the word "scene," skena refers to
While older generations fear ChatGPT, Gen Z has integrated it as a productivity tool for college assignments and a creative partner for making "Alay" (stylish/childish) captions. They are using AI art generators to create "Pasar Seni" visuals at zero cost.
Young Indonesians heavily support home-grown brands. Labels like Erigo, Roughneck 1991, and Compass shoes are highly sought after. They offer the prestige of international streetwear at accessible local prices. Modernizing Batik E-commerce and online shopping have also become increasingly
Social media has become an integral part of Indonesian youth culture. Platforms like Instagram, TikTok, and Facebook are widely used, with 70% of Indonesians aged 15-24 having at least one social media account. Social media has become a primary means of self-expression, communication, and entertainment for young Indonesians.
Language in Indonesia changes at a blistering pace. Young generations continuously invent new slang, blending regional dialects (especially Javanese and Betawi), English, and internet acronyms into a highly fluid dialect known as Bahasa Gaul . They are using AI art generators to create
Beyond the Feed: The New Face of Indonesian Youth Culture (2026)